The shift to content marketing is accelerating as businesses realize its incredible potential. Some of Skyword's Consumer Packaged Goods (CPG) clients, who have made steady and consistent investments in content marketing over the past three years, are already driving traffic at 1/100th the cost of search. paid or social networks. In the B2B space, Skyword customers are now generating $10 of lead value for every dollar spent on content creation. When buy email list these companies take the next logical step by pairing Skyword with their marketing automation platforms, then they gain insight into the types of content and topics that are driving that revenue.
They can then optimize and improve the From then on, content marketing will only grow more in terms of budget and strategic value to the business. About buy email list five percent of marketing budgets have shifted from advertising (where companies currently spend about $600 billion a year) to brand storytelling (currently about $30 billion spent a year). With content marketing becoming an increasingly valuable part of the marketing mix, C-suites no longer question its viability. Instead, they wonder out loud how crucial this might ultimately become to their future success. And as this question begins to spill over into the C-level, marketers are wondering if they have the tools to enable this success.
The Marketer's New Storytelling Role: Showrunner buy email list As Skyword CEO Tom Gerace noted in his keynote at last week's Forward 2018 conference, marketers will soon have to evolve their role from that of rebellious change-maker to something entirely new: the showrunner. Game-changing storytellers like Shonda Rhimes are doing more than just inspiring legions of Scandal fans to break out the red wine and popcorn as they become personally invested in their heroine Olivia Pope's journey; showrunners deliver compelling content experiences at scale that engage global audiences.